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The Rise of the Fashion Cowboy

Last updated: 03-01-2018

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The Rise of the Fashion Cowboy

In 2018, cowboy-influenced gear is everywhere. What's with all the yeehawing?

Last February, Raf Simons, the Belgian designer who inspires fashion critics to wax poetic, held his first show as Chief Creative Officer of Calvin Klein. Simons’ high-profile appointment was a bold grab at revitalization for an American brand with household name recognition, but in need of a shot in the arm. The strategy has borne out: the first collection, a play on nostalgic Americana, attracted A-listers like A$AP Rocky and Mahershala Ali, critical acclaim, and the only thing more integral to brand identity than an “It” bag: a must-have shoe.

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