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8 Brands That Successfully Expanded into Menswear

Last updated: 12-06-2017

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8 Brands That Successfully Expanded into Menswear

Written by Ivan Yaskey in Brands on the 5th December 2017 / 8 Brands That Successfully Expanded into Menswear

What started as a coat eventually unfolded into a full womenswear collection. But, while Klein did his first show in 1970, he waited until 1977 to launch a menswear line, with a five-year deal backed by Maurice Bidermann. Why the wait? According to a recent profile in GQ, the designer felt that he had to approach men’s at the right time and needed the staff to do it. Much like his womenswear, Klein’s menswear initially reflected more of a minimalist aesthetic akin to what he himself would have worn.


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