It’s hard to imagine now, but there once was a time when sportswear was actually worn for sport. No, really. We’re not making this up.
Long before high-end sweats and technical sneakers lined the front rows of fashion week, they were the uniform of every Tom (Haas), Dick (Butkus) and Harry (Redknapp) in the locker room.
“It was only in the 1960s, when pieces like the sweatshirt began to appear on university campuses and later throughout hip-hop culture in hooded form, that it kicked off,” explains Nick Paulson-Ellis, founder of athletic e-tailer The Sports Edit.