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It's Time to Give Theory the Attention It Deserves

Last updated: 07-15-2017

Read original article by Esquire

It's Time to Give Theory the Attention It Deserves

Martin Andersson doesn't really go in for the idea of a clothing collection centered around a single theme. "Saying, 'OK, this is naval,' feels really outdated," he explains as he launches into a description of the spring/summer 2018 Theory men's offering in the brand's airy NYC headquarters. It's Andersson's first collection for Theory, which he joined as men's creative director in April of this year after serving as head of menswear for super-clean London brand COS, and he wants it to feel as true to real life as possible.


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