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Modest Fashion Goes Mainstream

Last updated: 03-05-2018

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Modest Fashion Goes Mainstream

When Amani Al-Khatahtbeh started the blog eight years ago, she was used to being underrepresented in the fashion and beauty worlds. But since her blog has grown into a full lifestyle site with product collaborations, so have the number of hijab-wearing models in marketing campaigns and the offerings of modest-styled apparel in stores.

"For the first time in my life since 9/11, it's almost a given to see women who look like me in marketing campaigns or editorials, and that's really cool," says Al-Khatahtbeh.

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