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Generation Z: A Primer On Their Shopping and Fashion Habits

Last updated: 11-12-2017

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Generation Z: A Primer On Their Shopping and Fashion Habits

We've always been a fan of Cool Teens™ here at Fashionista, regularly covering celebrities like Willow and Jaden Smith, Lily-Rose Depp, Lottie Moss and Kaia Gerber. Beyond their celebrity connections, the under-21 set — famous or not — is way more influential than you think. Known to marketers, analysts and industry insiders as Generation Z, the demographic, generally born after 1995 (making the oldest members around 21), not only boasts a buying power of $44 billion, but their tastes and preferences impact shopping decisions within their own households.


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